Marketing Research Analyst with more 16 years of experience in development and implementation of Strategic Marketing and Business Metrics Performance. Focused on the numbers that matter and translating them into valuable information that will give us the necessary guidelines to make data driven decisions for accurate  strategies that lead to success and continuous growth of the firms assets. Market research and statistical analysis will detect weaknesses, threats and opportunities, providing us with key information to follow the best path towards a successful result through strategic planning.